Consider this collection as the catalyst for you to start changing the world around you & filling it with explosive colour.
Wow The World
What We Do
The true American dream.
25 years ago on Venice Beach, California a dream was born.
Mr. Anthony Cuccio and Roberta Cuccio based in Valencia, California are true visionaries and trendsetters in the beauty industry today. The entrepreneurial couple literally built their business out of a suitcase of cosmetics in 1981 on Venice Beach, California. The business has grown into a multi-million dollar global corporation making the firm the largest nail and beauty product manufacturer in the world.
Together they are always looking to improve the beauty industry and set trends with their vast knowledge and expertise. Their mission is to make innovative high quality products with great value so nail technicians are able to make a better living and enjoy their profession.
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