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5 Nail Products Every Essie Fanatic Owns!

We decided that it was time to freshen up our nail look and try something new.. With Essie colour.. & we do not regret it! Famed for their fun names, beautiful colours and chip resistant formulas – Essie Polishes are definitely a NPD favourite. With innovative technologies, formulas & techniques constantly being developed – Essie is the perfect brand for those that like to stay one step ahead. It’s time to blend the fashionable with the functional. We discovered, tested & loved the world of Essie Colour – and we... Read More

Essie Nail Polish 13/08/2015

The Essie behind Essie speaks to business magazine Fortune

As much as you could enjoy the range of Essie nail polishes available from Nail Polish Direct, you could still be surprised to learn that this popular brand was named after an actual person called Essie. That person, New York-born Essie Weingarten, 66, originally launched the brand in 1981 – and recently gave an interview to American business magazine Fortune explaining early inspirations behind Essie. The original big spark that led to Essie The Essie brand was acquired by L’Oreal in 2010 and, today, is regularly turned to by millions... Read More

Essie Summer Nail Polish 21/07/2015

Beautiful, bold nail polish at Nail Polish Direct

The weather is difficult to predict in the UK, but at least we have had some sunny days recently. And what goes well with bright, sunny days? Beautiful, bold nail polish! At Nail Polish Direct, we stock an endless array of brands, colours and styles – enough to keep you busy browsing for weeks. If, and this is very unlikely, what you want isn’t listed on our site, please let us know on Facebook or Twitter and we’ll be sure to look into it. Essie Summer 2015 Collection The Essie... Read More

Coming Soon – Essie Summer Collection 2015

 Essie Summer Collection 2015      There is not much information on these as of yet but we will be doing a full review once received.   Images of colour swatches from;   This range of polishes will be available for not only nail lacquer but also for Essie gel polish with the same names! Private Weekend Chillato Peach Side Babe Sunset Sneaks Pret-a-Surfer   Salt Water Happy   The original 76 colours had very similar names since the gel was difficult to get an exact match up of... Read More