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10/03/2020
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NPD ‘Be Kind’ International Women’s Day 2020

As a female focused company, we always love to get together on International Women’s Day to promote positivity and empowerment. This year is no exception and we have been busy creating branded merchandise, arranging our open charity ‘Be Kind’ Cake & Coffee event alongside creating our NPD ‘Be Kind’ free box for NPD International Women’s Day 2020. Why we chose to support Mind in the ‘BE KIND’ movement In light of recent events, we have chosen to raise money for the charity ‘Mind’, in support of speaking up and reaching... Read More

18/02/2020
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Free from: The toxin’s in nail polish breakdown

Brush up on your nail knowledge and read our full breakdown of ‘free-from’ polish ingredients. Looking for a polish that is free from harmful chemicals, vegan friendly nail polish or nail polish that is safe to wear during pregnancy? Get the low-down on what to look for before making your next toxin-free nail polish purchase to help you choose the formula best suited to your nail needs. There are now over 10 ingredients that nail brands are looking to avoid when producing nail colours and formulas. It is important to... Read More

14/02/2020
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Cuccio Imagine Collection Spring 2020

Cuccio Imagine 2020 Spring collection This beautiful dreamy collection is full of pretty pastel colours perfect for this coming spring season. Formulated with Triple Pigmentation Technology for complete colour coverage in as little as two coats. This amazing nail collection will cure in as little as 30 seconds under UV or LED lights and up to 3 weeks chip resistant. Amazing right?! These cute pastel Cuccio nail lacquer will be your dream this spring. Cuccio – I Imagine This light grey colour has a simple elegant feel. Let it fill... Read More

21/01/2020
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OPI – Mexico City

Delve into explosive, culturally inspired colours and vibrant hues with the brand new 2020 OPI Mexico City Collection. This new OPI 2020 Spring Collection is full of fun and full of life just like the streets of Mexico City. All of these colours are popping and right on trend for this coming spring season. Check out the collection’s fun spring colours. iViva Opi! A super hot sexy red is the perfect shade for date night. This beautiful OPI red nail polish tone gives a rich and vibrant finish which evoke... Read More

10/01/2020
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Our Veganuary top nail polish picks

The leading Vegan polishes right now Have you decided to take on the challenge of Veganuary? Our Vegan nail polish will inspire you to try vegan-ism with a large range of stunning colours styles and textures, all completely cruelty free and vegan! Here’s a peak at some of our favourites:  A England – London’s Calling ‘London’s Calling’ by A-England is a hot pink shade that will shimmer and sparkle all day and night. Apply in two to three coats of this pink shimmery colour for the perfect finish. A brilliant... Read More

29/08/2019
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DND polish

what’s new at the minute at NPD DND Nails  When it comes to new arrivals at nail polish direct this is one that everyone is going crazy for. Founded in 2011, DND was created in the USA, where they made it their mission to create not just a regular polish but also a gel one, both that would share the same top quality’s. They have been formulated to apply just like a regular nail lacquer but also last up to 14 days just like a gel polish with no chipping... Read More

23/08/2019
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NPD Manicure’s

Take a closer look into the NPD office when it comes to our nails .. Working around nails all day, everyday for all of us, is definitely the perfect reason to try a new shade every month, so not only can we share our thoughts to you, but it also means we get to have the dream manicure, who wouldn’t want that..? From neon yellows, to classy white nails, we have tried it all. So, to let you into our NPD office a little bit more, we want to show... Read More

16/08/2019
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LED/UV Gel Nail Polish Application

Achieve a perfect manicure this Summer Gel nails… the manicure method that creates perfect nails with a long-lasting finish. With gel nail polish, you can achieve highly pigmented, chip-free nails that can last up to three weeks with a shiny and flawless finish. Not just this, but gel polish has been formulated to give as much colour as possible with just two thin coats when cured by an LED/UV lamp. So this Summer, we want to help you out. That last week before your holiday, party or a big event... Read More

14/08/2019
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Remove your Gel Polish

Remove your Gel Polish quickly and easily every time  Gel polish… we all love it! Having a chip-free and glossy manicure that lasts for weeks never fails to make us feel that little bit more glamourous and confident. Enjoy that feeling when you have fresh new gel nails this summer, and don’t worry about chipping, smudging or peeling. Once your perfect long-lasting, highly pigmented gel manicure starts to grow out, or lose it’s vibrance, it’s time to start thinking about removing your nail colour! Whether you’re pushed for time to... Read More

22/05/2019
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Met Gala Colour Trends

Met Gala Nails The Met Gala! One of the biggest events in the fashion industry and fundraising calendar. And if you haven’t seen the 2019 Met Gala it’s been, gone and left with a bang. This year’s “Camp Theme” Gala, was all about influencers being as over the top, eye-catching and extravagant as they could be. With some of the biggest names in the media right now, we can’t help but dream about attending this massive event and being able to wear some of the amazing outfits showcased on the... Read More