What We Do
Because your nails come first. Here at Nail Polish Direct we always strive to provide the very best in the nail industry. Our experts dedicate their time to sourcing the latest innovative formulas and researching new breakthrough products to ensure that your nail needs are always catered for.
Discover worldwide renowned products from leading brands that are both accessible and affordable.
The true American dream.
25 years ago on Venice Beach, California a dream was born.
Mr. Anthony Cuccio and Roberta Cuccio based in Valencia, California are true visionaries and trendsetters in the beauty industry today. The entrepreneurial couple literally built their business out of a suitcase of cosmetics in 1981 on Venice Beach, California. The business has grown into a multi-million dollar global corporation making the firm the largest nail and beauty product manufacturer in the world.
Together they are always looking to improve the beauty industry and set trends with their vast knowledge and expertise. Their mission is to make innovative high quality products with great value so nail technicians are able to make a better living and enjoy their profession.
Our website is 100% secure
Our website has undertaken a number of stringent independent tests to ensure it is fully secure.
We have a choice of payment options
You can use a number of payment options to buy from our website. These include all forms of credit or debit card, Paypal, Google Wallet.