Because your nails come first. Here at Nail Polish Direct we always strive to provide the very best in the nail industry. Our experts dedicate their time to sourcing the latest innovative formulas and researching into new breakthrough products to ensure that your nail needs are always catered for.
Discover worldwide renowned products from leading brands that are both accessible and affordable.
The true American dream..
25 years ago on Venice Beach, California a dream was born.
Mr. Anthony Cuccio, Founder, President, CEO and Roberta Cuccio, Senior Vice President, COO of Star Nail International based in Valencia, California are true visionaries and trendsetters in the beauty industry today. The entrepreneurial couple literally built their business out of a suitcase of cosmetics in 1981 on Venice Beach, California. The business has grown into a multi-million dollar global corporation making the firm the largest nail and beauty product manufacturer in the world. In 1986, Star Nail achieved the ultimate recognition making INC. 500 and making “Entrepreneur of the Year”.
In 1999 they founded “Cuccio Naturale” the first natural nail, hand and foot care treatment product line. Created from Mr. Cuccio’s personal experience, his Italian background and visits to Italy, he developed products that enhance and beautify clients worldwide. Today, Cuccio Naturale is used in top spas, day spas and salons throughout the world.
Along with running the business, Mr. Cuccio travels the world giving seminars to help: spas, day spas and salons increase their business and enhance their lives. The couple together run the day to day operations of the business with the help of a very accomplished team.
Together they are always looking to improve the beauty industry and set trends with their vast knowledge and expertise. Their mission is to make innovative high quality products with great value so nail technicians are able to make a better living and enjoy their profession.
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We have a choice of payment options
You can use a number of payment options to buy from our website. These include all forms of credit or debit card, Paypal, Google Wallet.