The product line is formulated with the latest professional technologies, boasting a portfolio of more than 150 colors and special effects. Nails Inc's award-winning Gel Effect formulation offers customers a great alternative to the professional Gel manicure - giving the same high-gloss, plumped finish without the need for UV.
Because your nails come first. Here at Nail Polish Direct we always strive to provide the very best in the nail industry. Our experts dedicate their time to sourcing the latest innovative formulas and researching into new breakthrough products to ensure that your nail needs are always catered for.
Launching 15 years ago, the once small British brand was founded by young entrepreneur Thea Green. After travelling to the US whilst working as Fashion Editor at Tatler, Thea spotted a gap in the UK market for professional high quality manicures and a more fashion forward range of products for women with little time. Nails Inc has become an award winning nail brand famous for catwalk colour, fashion collaborations, innovative special effects and immaculate professional manicures. With nail bars all over the UK, Nails Inc is now the UK's number one nail bar chain.
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