Hi! We're Liz and Mark, the inventors of tweexy.
We live on a small island along the beautiful coast of South Carolina where we love to kick our heels back, but fundamentally, we’re workaholic problem solvers. So we asked ourselves, what can we offer that’s not out there already, that females will love to use and share? Is there anything we can do to enhance the already interesting and colourful world of beauty and makeup with something never before seen? We learned that one product, nail polish, is used by a whopping 71% of females: even more than lipstick! For younger women in their teens and twenties, the number is closer to 84%! Then, we dug deep, interviewing hundreds of nail polish users, asking them where and how they apply their polish.
We asked them what problems they were having when applying their polish. They spoke of spills, drips, tips, and their inability to get to the bottom of the bottle. They told us about their shaky hands, smearing, smudging, and reaching. They had issues about where to place the bottle when in their car, at the beach, on their bed, on their couch, in their bathtub, in a public restroom, at work, at school, on a bus or train, at the airport. You know, like everywhere.
So we ended up asking ourselves the obvious: Why wasn’t there a great nail polish holder out there, one that was small, soft, comfortable, easy to use, fashionable, colourful and most important, wearable and mobile? We looked at the other nail polish holders that companies were selling and we said, YUK! Poor quality, smelly, cheap, inconvenient, and they’re not even cool looking or fun to use. You deserve better! So we started experimenting.
And tweexy was born.