Nail Polish Direct

14/06/2018
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about essie – usa’s nail salon expert since 1981

Since 1981, the iconic American brand has allowed women all over the world to express themselves with unique and whimsical colour names. Essie aims to inspire a love for the manicure & pedicure experience with a wit and style that touches the hearts of women everywhere. Since it’s introduction by Essie Weingarten, the brand has delighted the colour-obsessed with a love shared all over the world. There’s absolutely nothing not to love about Essie, I mean after all the brand is responsible for making International Nail Polish Day, which is... Read More

01/06/2018
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Our First Memory Of Nail Polish – International Nail Polish Day #NPD18

1 June, 2018 Originally founded by beloved and behemoth nail care company essie, the brand declared 01-06-18 as National Nail Polish Day – created on the celebration of the beginning of the nail-care season when everyone will be showing off their freshly painted nails. The Day Why not invent a day just for nail polish? There’s almost a celebration for everything nowadays. But how do we celebrate this memorable holiday? With a manicure or pedicure, of course! I mean, the day does provide us with every shade under the sun... Read More

18/05/2018
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Bridal Colours X Prince Harry & Meghan Markle

With only a day left until the royal wedding of Prince Harry & Meghan Markle, the final details are being fine-tuned. Preparations will be underway for the expected 600 guests who have been invited, and those in charge of making sure the schedule for the royal wedding runs as planned will also making any last minute tweaks and updates. With the wildflower bouquets, organic lemon and elderflower cake and photographer already chosen, people all across the country are speculating on what the Royal Wedding will look like –and, most importantly, who will be invited. Did your invitation get lost in... Read More

03/05/2018
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NPD’s Must-Have Spring & Summer Nail Polish Collections For 2018

There’s nothing quite like the energy and excitement of the seasonal transition from late spring to early summer. It’s a time to shed layers, turn our faces to the sun and make time for the most important things in our life – our tips & toes. As spring turns to summer and temperatures start to rise, you’re probably itching to make your nails reflect the changing seasons – we do it with our wardrobes, so why not our manicure and pedicure too? We insist that our spring essentials are a perfect... Read More

13/04/2018
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#NPDGoesGreen Earth Day Campaign

With Earth Day upon us (April 22), it’s an excellent time to take advantage of all those Vegan-Friendly nail products out there. In honour of Earth Day we decided to scope out a big giveaway that will make you want to go green. You’re probably most concerned about what Nail Lacquer colour you are wearing than the fine details of how it’s made. But seeing as April’s Earth Month, it doesn’t hurt to reflect on some of the ways you can be a little more eco-friendly in your day-to-day life... Read More

12/04/2018
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Paint your way to Pastel City this Spring with Orly!

We are now almost mid way through Spring, the days are getting warmer and sunnier, the evenings are getting lighter, the flowers are blooming and we finally have some colour back in the world! To us here at Nail Polish Direct this can only mean one thing, beautiful new pastel nail varnishes! So of course, we are super excited about Orly’s new spring collection Pastel City. Inspired by vibrant concrete jungle pastel hues and metallic shimmers, this collection includes six gorgeous shades ranging from amplified metallic’s to soft crème finishes.... Read More

11/04/2018
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Our Guide to the Perfect Express Manicure using CUCCIO

Here at Nail Polish Direct we understand that all our beautiful customers are very busy out conquering the world everyday so they don’t always have a lot of spare time to spend on their nails. Whether you’re in between salon appointments or just need a quick freshen up before a big day, we have the answers! We have put together a step-by-step guide that will allow you to achieve beautiful nails in just 15 minutes! Today we have chosen to use one of our favourite brands, Cuccio. Being in the... Read More

29/03/2018

Get Easter Ready with Nail Polish Direct

Here at Nail Polish Direct we have put together a selection of high quality nail lacquers that will get you in the mood for the Easter holidays! With a huge range of new Spring Collections hitting our website recently we had so many beautiful shades to choose from. These delightful hues have been chosen in celebration of our love for colour this Easter so we are certain that these shades will be a perfect compliment to your bank holiday outfits! Let us talk you through our fabulous Easter line up,... Read More

08/03/2018
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International Women’s Day 2018 #IAMNPD

March 8, 2018 Today we mark the day of women’s rights and celebrate freedom, individuality and self-empowerment. International Women’s Day is celebrated on 08/03 every year, commemorating the movement for women’s rights. International Women’s Day is a time to reflect on progress made, to call for change and to celebrate acts of courage and determination by ordinary women who have played an extraordinary role in the history of their countries and communities. How Did We Celebrate As a company full of amazing women, we wanted to do something special this... Read More

23/02/2018
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Our Ultimate Guide To Vegan Nail Polish

Living as a vegan can be tough at times, with animal products commonly found in almost everything. Beauty is one area that often proves a stumbling block, as it can be tricky and time-consuming to check that every ingredient in your go-to product is vegan. So that’s where we come into it, we’ve put together a bunch of products that have been tried and tested to ensure that it’s staying power, colour, feel and value for money has not been compromised for conscience. They are all free from animal-derived ingredients... Read More