The Mavala Nail Treatments offer you high quality and efficient nail treatments for all of your nail concerns! With the Mavala treatments, you can say “Goodbye!” to breaking or brittle nails! From treatments for weak and breaking nails to…
You’ve heard that right! Aprés Nail is now available at Nail Polish Direct! We are one of the first retailers who make Aprés Nail available for nail lovers in the UK! The exclusive and top-tier brand offers some of…
Discover the true Power of Hue with this bold and colourful collection of summer nail polishes and gel nail varnishes! OPI introduces you to a summer collection of nail polish colours that are as versatile as prismatic. Explore the…
The new Halo Gel Polish Luxury Awaits Collection includes some of the best gel nail polish colours for this summer season! With warm tones of orange and pink, this new collection of Halo gel polish is the perfect addition…
A new year brings lots of new nail trends, colours and ideas. There’s nothing more exciting than picking out the next colour for your mani. We’ve rounded up our favourite on-trend shades for the year ahead, from bold brights…
After you’ve spent time and effort perfecting your at-home manicure, there’s nothing more frustrating than having your nail polish chip, lift or flake. If you’re someone that spends time researching the latest nail trends to recreate at home, you’ll…
Time to freshen your nails up at home? There’s nothing better than a freshly painted set of nails, but the problem with using nail polish at home is that your nails can take a long time to dry. But…
It’s important to file and shape your nails correctly to keep them in the best possible condition and prevent them from snapping, snagging, or breaking. Whether you’re using files to shape builder gels, sculpt nail enhancements or to keep…
A necessary part of your manicure routine, cuticle care is important for achieving perfect nails. Removing unwanted skin from around your nails and nail bed leaves you with the perfect base for a flawless manicure. It also helps to…
Gone are the days when you’d have to compromise on your ethics to get the nail polish you wanted. Today’s consumers don’t want to choose between style and sustainability, with 97% of UK shoppers saying they want more vegan…










