Founded on a vision, Zoya first started from a small nail salon and eventually became a revolutionary spa with a focus on natural nails, skincare and European herbal treatments. After gaining a cosmetology license in 1979 and emigrating to the United States with her husband, Zoya Reyzis began to create the products that have since put the brand at the forefront of the Beauty Industry. She and her husband, an advanced chemist, were the first to create a nail polish without the added toxins and chemicals. Their formulation, safe to use and innovative, was also the first to have a long-wearing, fast-drying finish.
Zoya has since maintained its focus on healthy alternatives to the popular products in the Beauty Industry such as nail polishes and skin creams. All of their nail polishes are devoid of any toxic ingredients and offer the longest wearing finish on the market. Zoya offers a wide range of fashionable and trendy shades of nail varnish to choose from and a selection of skincare products formulated with hydrating organic extracts.