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Bela: A delicate ballet-slipper hue with a sheer, milky crème look.
Zoya Nail Polish:
Most famous for its full-coverage pigment and staying power.
The Zoya nail polishes dry in seconds and offers you the highest quality.
The non-toxic Zoya nail varnishes are 10-free and offer a long wear.
Zoya offers some of the longest-lasting nail polishes with the quickest drying times.
Z-Classic professional brush, made for ultimate control.
The Zoya brush allows you to apply nail polish smoothly and streak-free.
Cruelty-Free and Vegan-Friendly.
Our Notes
Start by applying one coat of your chosen base coat, to clean, and dry nails.
Got your lacquer? Of course you have! Paint on 2-3 coats.
Nearly done, just add a touch of your go-to top coat.
A Little Bit Of History
Beauty doesn’t have to cost your health. Since 1986, Zoya have been committed to providing professional nail and beauty products that are safe & most-importantly trust worthy - causing no harm to you OR the environment.
The Brand
Today, Zoya continue to source and implement the safest alternative innovations in the UK to cultivate the industry from within.
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Our website is 100% secure
Our website has undertaken a number of stringent independent tests to ensure it is fully secure.
We have a choice of payment options
You can use a number of payment options to buy from our website. These include all forms of credit or debit card, Paypal, Google Wallet.
I have tried so many pale pinks over the years, searching for THIS colour! I’m thrilled that I finally found it and will be stocking up. My nails look so beautiful but nicely understated. Not too showy. It actually stays on all week but the colour and high gloss fade after a few days. I don’t mind. Happy to reapply after 4-5 days anyway. Just happy the search is over for the perfect pale pink.
Nail Polish Direct
July 3, 2023 | Lara
Really nice but colour very different to picture
I have nothing to say about the quality of the nail polish - HOWEVER - the colour is NOT that which you see on the website. What I received is a standard pale pink colour - very nice but not that very special shade of pink I thought I was buying. If I could have been bothered with the hassle, I would have returned and asked a refund.
Nail Polish Direct
November 24, 2017 | sue
really professional finish -lovely fresh, clean nail look
There are so many pale pink nail polishes out there. and I have lots of bottles already. However, I have always been searching for the "one" that makes my names look like I just stepped out of a salon. This is it. My nails have never looked so beautiful, can't stop looking at them. Topped with Jessica thick top coat your nails will look fantastic. Highly recommend.