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About Us

Nail Polish Direct™ was Established in 2011, and was founded by Harj along with his team of beauty and nail-care specialists with an aim of providing high quality products at affordable prices. Now one of the fastest growing businesses in the beauty category, Nail Polish Direct™ has continued to expand whilst ensuring highest consumer satisfaction. Since the beginning we have placed ourselves close to customers and have become an increasingly large part of the community. Quite simply, we only thrive for excellence.
Our team of specialists consistently undergo research to obtain the newest and most popular nail trends for our customers. This dedication has made us the first choice nail website, with thousands of people ordering from us everyday.
Recently celebrating the new opening of our sales and distribution centre in Leicestershire.
With a strong passion for beauty and distribution facilities all across Europe Nail Polish Direct™ remains at the forefront of the beauty and nail care sector.

Nail Polish Direct™ was founded by Harjit Singh Thaliwal at the age of 24 in 2011 with the dream of creating the largest and most successful household name for buying nail polish online. He grew his business from scratch with the help and support of his closely knit team and family. Nail Polish Direct™ vastly grew in a short space of time, which was tribute to Harj's hard work and dedication to his business. Harj devoted much of his time to building a relationship with his loyal customers who contacted him regularly via phone and email to whom he was known by his nickname 'Harry'.

The Nail Polish Direct™ family tragically lost Harj on the 6th of September 2014 when he passed away in a car accident at the age of 27. The loss of Harj was felt deeply amongst his team who he treated like family. We will continue to work in his legacy with Harj in mind every step of the way to develop and grow his business as he would have wished. We would also like to thank our loyal customers for their support during the loss of Harj and most importantly for their help along the way to help achieve Harj's dream by supporting Nail Polish Direct™ as a company.


 Customer Reviews

Amazing I got my order in a nano second....then there was the wondrous colours inside the little package that came. I'm a China Glaze girl both because of their colours but also their ethos. I like this company's ethos and will only buy here from now on. I have told everyone I know so I hope they will too. I read about Harjit and it seems so sad he was so young and obviously an immense talent, I think the team will continue to grow in the spirit he would have wanted. I think too this is a lesson in how to be a brilliant online company, Thank you so much NPD xx

Pia, 27th April 2015

Found this amazing website, ordered from a large selection of colours. Easy site to use, excellent service. Will definitely use again and will recommend on to friends.
Jules, 23rd February 2015

So pleased with service, delivery and product from this Company. Must admit I was wary at first as they seemed too good to be true but they actually were that good and will definitely be ordering again for many years to come. The Colour Glaze range have extensive colours and are really good value for money compared to other brands. Public Relations is one of the best colours I have ever been able to find! Can't recommend them enough. Thank you, keep up the good service, products & price.
SJB, 27th January 2014

I am new to Nail Polish Direct and so far am really impressed. Fantastic range of OPI colours that are usually hard to get here, amazing prices, free, fast delivery, and, when I made an error with my order, Customer Services were easily contactable and resolved it instantly. I will be buying from this website regularly, well done NPD!
Hermia Griffith-Jewitt, 29th November 2014

Very impressed with the service, though if I'd realised they were only in Loughborough, I would have collected my order to save them posting it to Leicester
Great choice of products at bargain prices, very quick to dispatch and thanks for the discount event. Will definitely be ordering again.
Becci Blockley, 22nd November 2014

★★★★★ The best prices about and so many great brands to choose from. Ordered some China Glaze and OPI today and can't wait to get them! Had a discount code emailed to me which made the deal even sweeter! Keep up the good work
Jolie O'Neill, 13th November 2014

I would definitely recommend nail polish direct and their products! They stock all of my favourite brands, also, each order I have placed with them has had super quick delivery, which is really impressive as delivery is free!!
Leanne Kearsley, 15th October 2014

I got my delivery today. Great service and range of products will definitely be using you again :)
Bernadette Shorten, 10th October 2014 (via Twitter)

What to say about this website? it's great! they class my postcode as UK MAINLAND and even send free delivery to Scotland! the staff are very friendly and helpful! would recommend to all my family and friends to buy from here! i know i will be buying from here again watch this space! even better that we don't have to pay for VAT unlike other websites for nail polish!!
Fiona Norrie, 6th October 2014

True to online picture. Great service and quick deliver. Very happy with this product.
Shona B, 1st August 2014

First purchase from Nail Polish Direct. Great service, free delivery and very good price for this product. I would definitely recommend to a friend.
Barbara Dickie, 8th September 2014

I would just like to let you know how pleased I am with the two China Glaze nail polishes I purchased from you last week. The speed of delivery, price and excellent service is second to none and I will definitely re-order from you. Thank you
Ann T Williams, 11th July 2014

While I like doing all the reviews for the nail polishes I have purchased, I feel that I have to say something about the company as well. I'm really impressed with the level of customer care and dispatch speed. Not to mention the amazing prices, which to me as a big OPI nail polish fan, are the reasons I continue to buy the majority of my nail polishes from you. Keep up the good work! Yours sincerely,
Alison Croll (Miss), 10th March 2014

Nail Polish Direct stocks all the latest collections from the large recognised brands and some more niche brands, before they are widely available. Their customer service is second to none; quick order processing and delivery as well, with excellent and friendly communication – my very first port of call for my nail polish purchases.
Jacquie Thoupous, 8th October 2013

Cannot fault the excellent service from Nail Polish Direct. Fantastic range of Nail Varnish with fast delivery. Have ordered numerous items from this site and have always been very happy with the products and service received.
Lisa Barnes, 9th October 2013

Nail Polish Direct are the only supplier of China Glaze I have found at a reasonable price who also have an extensive range of different colours and treatments available. I'm a Professional Nail Technician and have access to trade suppliers for professional hand and nail care technicians. But Nail Polish Direct are by far the most reasonably priced public supplier I have found. I have chosen to use them over my trade suppliers time and time and again. Not only for their reasonably priced polishes and nail care, but because of their massive range of professional standard products from brands such as China Glaze, OPI, Jessica, Essie and Sally Henson to name but a few. A range which far outweigh many of my trade suppliers. Not to mention I have always experienced an outstandingly fast service on delivery and aftercare too. And as if all that wasn't enough the cherry on my cake is certainly the free postage on orders over £10. Simply amazing! I would highly recommend Nail Polish Direct time and time again for all your Hand and Nail Care needs.
Sarah Anne Phillips - Nail Technician, 10th October 2013

I have made a number of purchases from nail polish direct and have always been happy with the service provided. Items are delivered quickly and the prices are very competitive. I would definitely recommend this site for anyone looking to buy nail polish.
Joanne Morton, 10th October 2013

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