Established in 2009 by Danny Haile, Gelish was the first-ever brand to combine the gel polish and the brush. With his extensive experience in the Beauty Industry, Haile saw a gap in the market, so he decided to create the gel polish in a bottle, with an easy to use, precise brush. Gelish, a product so revolutionary at the time quickly became the staple piece in every nail salon, quickly gaining popularity among nail fanatics. Because “great products accomplish great things”, Gelish has become the most well-known brand of gel varnish worldwide.