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NPD Gel Polish: the lovechild of Nail Polish Direct and the passion for allowing you to create the best manicures and pedicures. Made with a desire to let you get to know our story a little better, each individual shade name has a special meaning to our team and a story to go along with it. The colour palette of NPD Gel Polish wholeheartedly encompasses the Nail Polish Direct story, with its ups and downs, struggles and successes. With NPD Gel Polish, our aim is not only to offer you the best quality gel polishes but to allow you to understand what it is that has allowed us to get to where we are now.

At Nail Polish Direct, we always want you to look your best, that is why we have created NPD Gel Polish. With years of experience and a dedicated team of professionals that understand the passion for nails backing us, we dedicated countless hours to market research to discover what it is people are searching for when looking for their next go-to gel nail polish. What we have discovered is that the main drives are colour, quality and price. That is why NPD Gel Polish offers the wildest selection of gel polish shades ranging from gorgeous neutrals to dazzling neons and sparkling shimmers available at the best possible prices.

Because your nails always come first!