Because your nails come first. Here at Nail Polish Direct we always strive to provide the very best in the nail industry. Our experts dedicate their time to sourcing the latest innovative formulas and researching into new breakthrough products to ensure that your nail needs are always catered for.
Discover worldwide renowned products from leading brands that are both accessible and affordable.
A Little Bit Of History
Hand & Nail Harmony was established in 2009 by Danny Haile, CEO and Founder. Prior to this development, Danny Haile made a name for himself on the nail competition circuit while working at his first successful start-up company: winning over 60 awards in the U.S. and worldwide. Danny Haile was more famously known for his precision in working with acrylic products and was declared two-time International Champion. His passion led to his role as Product Developer where he found himself consulting with top companies in the industry. It was at that point when he was ready for his next challenge. Danny Haile’s experiences allowed him to see a need to fill a gap in the market. That gap was the separation of gel and bottle. Fueled by the idea of merging the two, Haile created, what is now popularly known simply as Gelish.
Since 2009, Gelish has produced hundreds of colours and sold in over 80 countries worldwide.
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