Because your nails come first. Here at Nail Polish Direct we always strive to provide the very best in the nail industry. Our experts dedicate their time to sourcing the latest innovative formulas and researching into new breakthrough products to ensure that your nail needs are always catered for.
Discover worldwide renowned products from leading brands that are both accessible and affordable.
A Little Bit Of History
Multi-award winning brand, Elegant Touch was developed right on the King’s Road in Chelsea. With it's roots at the heart of London’s celebrity and fashion empire, their ground-breaking innovations have been at the forefront of beauty, style and glamour for more than 30 years.
Today, Elegant Touch are still the UK's leading nail brand in individuality.
Our website is 100% secure
Our website has undertaken a number of stringent independent tests to ensure it is fully secure.
We have a choice of payment options
You can use a number of payment options to buy from our website. These include all forms of credit or debit card, Paypal, Google Wallet.